We are a London-based industrial design, research, and innovation firm, driving the change in the global entertainment and gaming industry space.
The diversity of clients and design solutions based on more than a 20-year track record enables us to draw inspiration and create better experiences for players through our industry-informed and innovation-driven design approach – by bridging the gap between the latest product design trends and the rising gaming industry demands in terms of players, technology advancements and agile business strategies.
Custom industrial design for premium electronic and classic roulette. Shining stars of every casino floor.
OTHER EGT PRODUCTS & CASINO EQUIPMENT
Topers, Video Lottery, Multiplayer station, Multi-game, Poker table, Baccarat, Bingo and Sic Bo/Crabs products.
UI/UX FRONT END GAME SOLUTIONS
Functional, convenient and beautifully designed user interface design solutions. The intuitive user experience.
GAME DESIGN & CONTENT DEVELOPMENT
From virtual Poker tables and roulette wheels to creative direction for Slot games.
- Discuss opportunities
- Research, Analysis and Strategy
- Creative Design Concepts
- Final Product
Asses your current situation and create a design brief with a vision on where we want to go and what we want to achieve
Look at the market, compare what’s out there and strategize your solution. Whatever findings are presented, discussed and carried over to the next phase.
We present a multitude of possible answers to the identified problems and communicate them through visualised product designs. Together we select the best solution and move it into the final stage
The final concept is refined, optimised, visualised and delivered to create the best possible outcome for your business