
ABOUT
We are a London-based industrial design, research, and innovation firm, driving the change in the global entertainment and gaming industry space.
The diversity of clients and design solutions based on more than a 20-year track record enables us to draw inspiration and create better experiences for players through our industry-informed and innovation-driven design approach – by bridging the gap between the latest product design trends and the rising gaming industry demands in terms of players, technology advancements and agile business strategies.
Services
We offer complete turnkey specialized design solutions for the gaming industry, ranging from industrial to UX design.
WORK
The design is the first thing users see, touch and feel – we make sure they stay in the game.


Strategic design and premium styling

Cabinet design

Roulette wheel design

Archipelago roulette Customisation

DETAIL DESIGN

Y-Series™ Electronic betting terminals

Leisure design

ETG Product Design Concepts

Jacks or Better Touch Screen Game

Roulette Toper & Accessories Example

Game and UI/UX interface design
Process
How we do it
- Discuss opportunities
- Research, Analysis and Strategy
- Creative Design Concepts
- Final Product
Asses your current situation and create a design brief with a vision on where we want to go and what we want to achieve
Look at the market, compare what’s out there and strategize your solution. Whatever findings are presented, discussed and carried over to the next phase.
We present a multitude of possible answers to the identified problems and communicate them through visualised product designs. Together we select the best solution and move it into the final stage
The final concept is refined, optimised, visualised and delivered to create the best possible outcome for your business
Why ROYCE&BACH

A word or two
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