Royce & Bach to bolster Macau presence
At G2E Asia 2007 in Macau, Royce & Bach appointed Asian Pioneer Entertainment, one of the few independent distributors of electronic gaming equipment to gaming operations in Macau, gaming market, as its exclusive distributor for Macau.
Together, the two companies rolled out Royce & Bach’s electronic roulette products, beginning with the deployment of three Archipelago electronic roulettes to MGM Grand Macau, Grand Lisboa and Ponte 16.
These roulettes added to an already high number of multiplayer products operated by these casinos, but Royce & Bach expects to deliver high revenues by using a different approach to the design of an electronic multiplayer and the game features.
Royce & Bach and APE aim to roll out a significant number of electronic roulettes in 2008 and introduce a range of additional multiplayer and multi-station products to the market. Installation of Archipelago roulette is expected in the Venetian this month.
The companies are planning to work further with casinos on the Cotai strip.